Breakthrough Semantic Technology
The DataLens™ System represents a breakthrough in Product Data Solutions with next generation semantic technology that automates what has traditionally been a costly, labor-intensive and largely unreliable process — namely custom code and manual effort. In fact, 75 percent of companies believe the results of manual effort and custom code to be “unreliable”, “too slow” and “too expensive”.
Now there is a viable alternative that can eliminate these cumbersome workarounds and leverage product data throughout the enterprise and Information Supply Chain.
The DataLens System uses patented semantic technology and business process mapping to quickly assemble Data Service Applications (DSAs) that enable seamless integration and management of even the most complex and problematic product data. This approach has a number of core advantages over any alternative approach:
- Rapid ROI – fast assembly and deployment at a fraction of the cost of other methods.
- Reusable – semantic recognition is completely portable between data sources.
- Scalable – tackles massive volumes in real-time
- Code-free – business users maintain rules with little or no IT assistance.
- Standards-based – ideally suited for SOA or any other integration environment.
Product data is infinitely variable, so to enable effective data integration, the DataLens System applies sets of rules at two different levels:
- Data Service Applications (DSAs) apply business rules and automate exception management and data governance processes to ensure that only reliable data of known quality and consistency is passed on for consumption in other applications. DSAs can be quickly built to incorporate even the most complex business rules and specific requirements of the systems that call them.
- Data Lenses apply semantic rules to interpret and restructure product data in real time — irrespective of format, structure, content or language. They ‘understand’ data at the semantic level, making them highly reusable across the organization and beyond.
Just like an optical lens, the Data Lens can ‘refocus’ information but does not store anything and is inherently a real-time device. It is this simplicity that makes it easy to integrate as a data service into any existing system, infrastructure, or work stream.
