Changing the Economics of Managing Product Data
Today, companies share and integrate product data in record volumes with ever decreasing cycle times. But product data is highly variable in how and where it is shared and how it is used — too variable for conventional data integration and data quality approaches to be effective. In fact, in a recent survey, 66 percent of companies use manual effort and custom code instead, while only 12 percent use traditional off-the-shelf software. However, those using manual effort or custom code found the experience and results to be unsatisfactory:
- 75% believe their results are “unreliable”
- 64% said it was “too slow”
- 57% said it was “too expensive”
And more than half cited all three problems.
The DataLens™ System is designed from the ground up to solve these problems and allow product data to be shared, standardized and leveraged in ways that until now have defied automation. Instead of expensive, slow and unreliable integration, the DataLens System uses breakthrough semantic technology to deliver a more complete and reliable solution that fundamentally changes the economics of Product Data Integration:
- Reusable – semantic recognition is tolerant of data format changes and can be broadly reused across the enterprise and the Information Supply Chain – massively lowering costs and increasing the number of projects and use cases that can be addressed.
- Easy to Build – Data Service Applications (DSA) are quick to build and are designed for rapid, incremental deployment — often delivering an ROI within 30-60 days.
- Easy to Manage – DSA building and ongoing system management is done through a code-free drag-and-drop interface designed for use by business users without the need for intervention by IT.
- Easy to Integrate – DSAs use modern web service/SOA integration standards to enable simple integration — generally within only a few hours.
- On Demand – DSAs are real-time data services that ensure data reliability anywhere in the enterprise without creating new data stores that need to be synchronized and managed, significantly simplifying the enterprise architecture.
- Content by Exception – the DataLens System saves significant time and effort by narrowing the content exception effort down to the individual fields that require external attention.
The DataLens System combines elements of Data Integration, Data Quality, Data Governance, Content Enrichment and Custom Publication to deliver a much more complete, reliable and cost-effective solution to today's product data integration challenges.
Companies that employ the DataLens System develop a sustainable advantage through better management and integration of their product data — increasing revenue and lowering operational costs while enabling a higher level of flexibility and agility.
